There’s something about posting for the very first time on a new blog. It always feels like the post needs to be epic but in reality, the entire blog should be epic… and that is my intent.

So what’s all this buzz about Millennials?

Millennials grew up in a world filled with budding technology, including the irreplaceable internet. We make up the 17-34 year-old demographic that is known as one of the hardest target markets to reach. Ironically, we are more connected to the world than any other demographic, which baffles marketers and advertisers who are desperately trying to reach us.

Millennials are the next generation to start making an impact: we’re the voters, new employees, highly educated young adults who are ready to contribute to the world… hence, the rise of digital marketing and the use of social media to reach our generation. But how exactly can we be effectively reached through these mediums?

The Inside Scoop

When I was studying abroad in Rome last summer, I had the opportunity to attend the Cannes International Festival of Creativity. One of the seminars I attended was “Viacom: Millennials and the Future of Creativity”, where I got to hear speakers present such as Philippe Dauman (President and CEO of Viacom), Jon Chu (Director, Producer, Creator), Stephen Friedman (President of MTV), and Selena Gomez (Actress and Singer). This seminar, and many of the other seminars I attended, focused on the emerging technologically-savvy Millennial generation.

Many speakers at the Festival discussed various ways to figure out how to reach Millennials. That’s where I come in. It’s odd to me that everyone else views our generation differently but the more I think about it, the more it makes sense. We don’t understand how people don’t use the internet all the time, and we definitely don’t understand why they wouldn’t want to.

Millennials in General

The internet is how we get our news, how we learn social norms and how we interact with each other and get feedback on our own interactions, as well as our friends’ interactions.

Side note: I, for one, don’t think the word “internet” should be capitalized—don’t ask me why; I have no idea—but it just seems awkward to capitalize it so I never will. Rebellious Millennial move at it’s finest.

Researchers and advertisers can analyze Millennials all they want, but there is no better way to understand our generation than to have a sneak peak into the mind of an actual Millennial.

At the end of the day, you can take what I tell you and analyze it and perceive it any way that you like (instead of having some bigwig tell you how to analyze their perception of us). That’s the beauty of the internet—a beauty that Millennials take advantage of every day.