Where have you been?

Allow me to explain the reason for this particular song-lyric title. First of all, I sat back and thought, “Wow, it’s already been a week since my last post? Where has my mind been?”… well no worries, I’m back. Finally. And I’ll be posting much more often once I get into a routine with my life.

The Only Way I Know

Millennial's Rely on the Internet (even in Rome)

Millennial’s Rely on the Internet (even in Rome)

That’s the problem with us dang Millennials, right? We have so much going on that we have no time for anything else. Wrong. In fact, quite the contrary; I have so much going on, I find it difficult to decide what I should write down here and what is just gibber-jabber (that’s a word?! There’s no squiggly red line so that must be a word… and there’s no squiggly red line under ‘squiggly’ either?! I can feel my vocabulary growing). Gibber-jabber.

Okay so now here’s the 2nd reason for the song-lyric title:
Deciding what a “title” should be has always been quite the task for me, so I was quite pleased when generation y decided it was socially acceptable to use song lyrics to title albums. I’ve now taken that to the next level I suppose but hasn’t music always been used to express one’s thoughts and emotions through all of history? Maybe us Millennials aren’t so different after all…

Side note: in case you were wondering… the title and headings throughout the rest of this post will continue to be current song lyrics.

Young & Gettin’ It

That’s an interesting thought. Maybe the secret to understanding generation y isn’t so much about the cause of our behavior, but the perception of that cause. For instance, one might say that using song lyrics to title anything is absurd and childish, when in reality it’s quite a profound use of expression; connecting specific music to (uploaded pictures of) important events is something that’s been done since the days of opera.

So basically I’m saying generation y is genius. HA HA… kidding, but not kidding. We’re genius in our own way, just as every generation is.

People Are Crazy

We find little ways to make personal, emotional connections with people via the internet. How?

Music evokes emotion –>
–> Use song lyrics as Facebook album title —->
—-> Associate specific music type with photos in album ——>
——> Photos in album evoke emotion

It’s not like we think about it like that, but when you perceive it like that, it makes a lot of sense.

No Lie

Millennials don’t view the internet any differently than we view a phone call or texting (seriously, “texting” gets a squiggly red line?! Mind. Blown.). Yes, using the internet to communicate is more casual but so is texting; it’s still one person on the other end.

I find it interesting to read Facebook friends’ status’ who are an older generation; they write status’ as if they are speaking to their entire friend group. That makes sense, but that’s not how Millennials do it… that’s just not how we use the internet.

Unless we need to alert everyone of something (i.e., a lost cell phone), generation y typically writes status’ as if we’re telling a story to one person, because that’s how we perceive the internet; one individual on the other end is going to read it…. doesn’t matter how many “individuals” there are.

Forever Young

So what does it all mean? Millennials don’t just use the internet, and social media, differently. We perceive it completely differently. I’m not sure if you’ve heard, but the  internet has had a huge impact on e-v-e-r-y-thing. In order to reach us, you have to understand how we think; how we perceive things. And by “things” I don’t just mean on the internet, I’m referring to reality as well.

Yes, it’s quite the challenge. And yes, it’s doable. But for now, It’s 5 O’Clock Somewhere.

Welcome

There’s something about posting for the very first time on a new blog. It always feels like the post needs to be epic but in reality, the entire blog should be epic… and that is my intent.

So what’s all this buzz about Millennials?

Trevi FountainMillennials grew up in a world filled with budding technology, including the irreplaceable internet. We make up the 17-34 year-old demographic that is known as one of the hardest target markets to reach. Ironically, we are more connected to the world than any other demographic, which baffles marketers and advertisers who are desperately trying to reach us.

Millennials are the next generation to start making an impact: we’re the voters, new employees, highly educated young adults who are ready to contribute to the world… hence, the rise of digital marketing and the use of social media to reach our generation. But how exactly can we be effectively reached through these mediums?

The Inside Scoop

#CannesLions

Cannes International Festival of Creativity 2012 in Cannes, France

When I was studying abroad in Rome last summer, I had the opportunity to attend the Cannes International Festival of Creativity. One of the seminars I attended was “Viacom: Millennials and the Future of Creativity”, where I got to hear speakers present such as Philippe Dauman (President and CEO of Viacom), Jon Chu (Director, Producer, Creator), Stephen Friedman (President of MTV), and Selena Gomez (Actress and Singer). This seminar, and many of the other seminars I attended, focused on the emerging technologically-savvy Millennial generation.

Many speakers at the Festival discussed various ways to figure out how to reach Millennials. That’s where I come in. It’s odd to me that everyone else views our generation differently but the more I think about it, the more it makes sense. We don’t understand how people don’t use the internet all the time, and we definitely don’t understand why they wouldn’t want to.

Millennials in General

The internet is how we get our news, how we learn social norms and how we interact with each other and get feedback on our own interactions, as well as our friends’ interactions.

Side note: I, for one, don’t think the word “internet” should be capitalized—don’t ask me why; I have no idea—but it just seems awkward to capitalize it so I never will. Rebellious Millennial move at it’s finest.

Researchers and advertisers can analyze Millennials all they want, but there is no better way to understand our generation than to have a sneak peak into the mind of an actual Millennial.

At the end of the day, you can take what I tell you and analyze it and perceive it any way that you like (instead of having some bigwig tell you how to analyze their perception of us). That’s the beauty of the internet—a beauty that Millennials take advantage of every day.