Monthly Archives: February 2013

The Beauty of SEO

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Remember when cell phones were for phone calls, and texting was only an option? Remember when computers were for government and business use only, and learning to use one was only an option? Remember when laptops were not a necessity, and only an added benefit?

Don’t. We. All.

Here’s the thing:

SEO

Technology is an inseparable part of our lives, whether we like it or not. I’m here to give you a leg-up. I’m here to help you not be “that guy”. “That guy” who never wanted to text. “That guy” who didn’t want to learn how to use a computer. “That guy” who refused to use a laptop in the office and for work. When it comes to Millennials, we’re experts at not being “that guy”. In fact, we refuse to be.

Now, remember when SEO was only an option, and not all that important to learn? Not so long ago, right? Well let’s not be “that guy”. It’s time to learn. If you start learning SEO now, you’ll be ahead of the game and an invaluable resource… instead of being “that guy”.

Where to start?

Well first things first. Create a web page for your company. Already done? Good… you’re ahead of the game. No idea how to do that? Talk to whoever you need to talk to in order to get it done. Otherwise, do it yourself. It’s not that hard! More on that later though.

I bet your first instinct to get more information about SEO is to search the internet (go ahead, try it out… I know you want to). Ironically, that’s exactly what you want people to do when they’re looking for the product and/or service that you provide. This is where an infinite amount of companies, and bloggers, would say, “Ummm no we don’t… we won’t show up in their search…” That’s a problem. A big one. And how do we fix that? SEO.

Straight to the PointThe Social Media Master

So let’s get started. Why is generation y begging you to do this?

Here’s reason #1:

MILLENNIALS LOVE THE INTERNET.

I’m going to guess you knew that already. Here’s the other part of that:

MILLENNIALS LOVE TO USE GOOGLE.

“Googling” is a common word in the “Generation Y Dictionary”. What we don’t love is finding dead-end after dead-end, as a result of the failed SEO efforts of credible and important information sources, when our search results are returned.

So why would you to learn SEO? I’m going to be “that guy” that answers your question with another question: Do you want your website to be high-up on the search results? Let me answer that for you—YES.

Where have you been?

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Allow me to explain the reason for this particular song-lyric title. First of all, I sat back and thought, “Wow, it’s already been a week since my last post? Where has my mind been?”… well no worries, I’m back. Finally. And I’ll be posting much more often once I get into a routine with my life.

The Only Way I Know

Millennial's Rely on the Internet (even in Rome)

Millennial’s Rely on the Internet (even in Rome)

That’s the problem with us dang Millennials, right? We have so much going on that we have no time for anything else. Wrong. In fact, quite the contrary; I have so much going on, I find it difficult to decide what I should write down here and what is just gibber-jabber (that’s a word?! There’s no squiggly red line so that must be a word… and there’s no squiggly red line under ‘squiggly’ either?! I can feel my vocabulary growing). Gibber-jabber.

Okay so now here’s the 2nd reason for the song-lyric title:
Deciding what a “title” should be has always been quite the task for me, so I was quite pleased when generation y decided it was socially acceptable to use song lyrics to title albums. I’ve now taken that to the next level I suppose but hasn’t music always been used to express one’s thoughts and emotions through all of history? Maybe us Millennials aren’t so different after all…

Side note: in case you were wondering… the title and headings throughout the rest of this post will continue to be current song lyrics.

Young & Gettin’ It

That’s an interesting thought. Maybe the secret to understanding generation y isn’t so much about the cause of our behavior, but the perception of that cause. For instance, one might say that using song lyrics to title anything is absurd and childish, when in reality it’s quite a profound use of expression; connecting specific music to (uploaded pictures of) important events is something that’s been done since the days of opera.

So basically I’m saying generation y is genius. HA HA… kidding, but not kidding. We’re genius in our own way, just as every generation is.

People Are Crazy

We find little ways to make personal, emotional connections with people via the internet. How?

Music evokes emotion –>
–> Use song lyrics as Facebook album title —->
—-> Associate specific music type with photos in album ——>
——> Photos in album evoke emotion

It’s not like we think about it like that, but when you perceive it like that, it makes a lot of sense.

No Lie

Millennials don’t view the internet any differently than we view a phone call or texting (seriously, “texting” gets a squiggly red line?! Mind. Blown.). Yes, using the internet to communicate is more casual but so is texting; it’s still one person on the other end.

I find it interesting to read Facebook friends’ status’ who are an older generation; they write status’ as if they are speaking to their entire friend group. That makes sense, but that’s not how Millennials do it… that’s just not how we use the internet.

Unless we need to alert everyone of something (i.e., a lost cell phone), generation y typically writes status’ as if we’re telling a story to one person, because that’s how we perceive the internet; one individual on the other end is going to read it…. doesn’t matter how many “individuals” there are.

Forever Young

So what does it all mean? Millennials don’t just use the internet, and social media, differently. We perceive it completely differently. I’m not sure if you’ve heard, but the  internet has had a huge impact on e-v-e-r-y-thing. In order to reach us, you have to understand how we think; how we perceive things. And by “things” I don’t just mean on the internet, I’m referring to reality as well.

Yes, it’s quite the challenge. And yes, it’s doable. But for now, It’s 5 O’Clock Somewhere.